Giveaways - sport schedules, calendars, pens, buttons, mugs, scratch pads, refrigerator magnets, corporate gifts, etc.  that you see everyday -- are called "specialty advertising"  Chances are, you have some specialty advertising items right at your desk. You notice their name enough times on the item to build "top-of-the-mind" awareness, so when you need a restaurant, for instance, you think of their name.